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Leadership Team

Holly TachovskyHolly Tachovsky

Founder and Chief Executive Officer

Holly is the CEO and co-founder of BuildFax, the only national database of historic construction permit records. Believing that these building permits offer a better way to understand a property's history and current condition, Holly has led her pioneering team to take BuildFax from "a cool idea" to its current industry-changing trajectory. Through her relentless pursuit of customer-focused innovation, BuildFax turned their unique database of raw permits into products that leading insurance carriers and lenders use today to make better business decisions. Under Holly's leadership, BuildFax's building permits database has grown from 0% to 64% national coverage, encompassing more than 5,000 U.S. cities, counties and townships, 80+ million residential and commercial properties including over 6 billion data points on those properties. Prior to BuildFax, Holly co-founded BluePrince, an award-winning, early innovator in online process management and mobile-driven solutions for construction permitting and municipal management. Prior to her entry into entrepreneurism, Holly worked as a business plan analyst for a venture capital company investing in high-tech startups. Holly is a sought after speaker and panelist for industry events across the country, a business advisor to early stage companies, and is active in serving her community. Holly is a married mother of two boys, Cub Scout leader, alumnus of The University of Texas at Austin and bleeds Burnt Orange (Hook'Em!).

Person Behind the Profession

Holly Tachovsky

Person Behind the Profession

Childhood Ambition: to be Wonder Woman
Hometown: Asheville, NC and Austin, TX
Current Playlist: Willie Nelson, Raul Malo, Los Lobos
Retreat: hiking with my family
First Job: assistant at the Shutter Shack
Favorite Movie: Big Lebowski, WALL-E, and anything Hitchcock
Currently Reading: The Ides and Ender's Game

Kristie PriceKristie Price

Chief Operating Officer

Kristie leads the BuildFax operations team and is responsible for the BuildFax footprint, data quality and customer care. Since joining the team in 2008, she took the BuildFax data collection/production prototype and built it into a scalable operation. Kristie gained her operational experience working for the National Rural Telecommunications Cooperative (NRTC). NRTC, through its member businesses and franchise agreement from DIRECTV, grew to serve 1.5 million subscribers. Kristie was responsible for all aspects of the business ranging from customer care, billing, marketing and lobbying. She has a business B.A. from Michigan State University.

Person Behind the Profession

Kristie Price

Person Behind the Profession

Childhood Ambition: not to be stupid (At BuildFax we think “mission accomplished!”)
Hometown: St Joe, MI
Current Playlist: Grizzly Bear, Reindeer Section, Bach
Retreat: reading
First Job: tour guide/tasting room at Tabor Hill Winery
Favorite Movie: costume dramas with English accents
Currently Reading: QuickSilver by Neal Stephenson and Mockingjay by Suzanne Collins

Joe EmisonJoe Emison

Founder and Chief Technology Officer

Joe began his career by winning the 1996 Weird Software Contest with the Mutant Chicken Races and creating the first Windows-based iPod application. Over the past ten years, Joe transitioned from development to systems design and data analysis, creating the first BuildFax engines in 2003, the original architecture in 2007, and designing the Pragmatic Extract-Transform-and-Load (PETL) architecture that has made the current national footprint possible. In addition to running technology and product at BuildFax, Joe also regularly contributes articles to InformationWeek on the cloud and startups. Joe graduated with degrees in English and Mathematics from Williams College and has a law degree from Yale Law School.

Person Behind the Profession

Joe Emison

Person Behind the Profession

Childhood Ambition: to replace Judge Wapner on the People's Court
Hometown: Asheville, NC
Current Playlist: Galactic
Retreat: running
First Job:  Assistant Cook
Favorite Movie: Pan’s Labyrinth and Blow-Up
Currently Reading: The Private Patient by P.D. James

Richard BrooksRichard Brooks

Vice President of Sales and Marketing

Richard A. Brooks joins BuildFax in March of this year to lead the sales and marketing functions. Prior to BuildFax, Dick led sales organizations at Marshall Swift/Boeckh, Myriad Development and McGraw-Hill. In each firm he has focused on construction, insurance and government markets with both direct sales and channel partners.

Person Behind the Profession

Richard Brooks

Person Behind the Profession

Childhood Ambition: to be a fireman, cowboy, spaceship pilot, and explorer
Hometown: Benton Harbor, MI
Current Playlist: Thelonious Monk, Marcus and Buddy Miller, Richard Thompson
Retreat: anything that my daughters will include me in, fly fishing, and food and wine
First Job: selling door to door seeds and cards
Favorite Movie: Hmmm... the most recent one
Currently Reading: Breaking Point by CJ Box, The Great Deformation by David Stockman, and Riptide Ultra-Glide by Tom Dorsey

Pat HertelPat Hertel

Leader of Lending Market

Pat has spent his entire career in the data industry helping customers implement programs in customer acquisition, account retention and database marketing within the financial services, insurance, healthcare and telecommunications industries. In the first part of his career, Pat achieved great success as a sales representative for Dun & Bradstreet and Experian. For the past 15 years, Pat has been in sales leadership roles for various start-up's and turn arounds leading companies through periods of unprecedented growth including TransUnion, Abacus Direct and Qsent. Pat most recently was the Managing Member of his own consulting firm assisting companies with growing revenue, offering more robust products to the market, improving customer experience and overall strategic planning. Pat earned a bachelor's degree in Business Administration from the University of Wisconsin.

Person Behind the Profession

Pat Hertel

Person Behind the Profession

Childhood Ambition: to be a "banker"
Hometown: Chilton, WI
Current Playlist: Stevie Ray Vaughan, Buddy Guy, Eric Clapton, and Willie Nelson
Retreat: my backyard
First Job: paper boy
Favorite Movie: the next one I see
Currently Reading: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

Alex AlfordAlex Alford

Founder and Director of Design and Data Visualization

Alex is responsible for the look and feel of BuildFax products and user interfaces. He was an early web pioneer and has been a professional artist and musician much of his life. Alex studied at Michigan State University and Ringling School of Art and Design.

Person Behind the Profession

Alex Alford

Person Behind the Profession

Childhood Ambition: to change the world
Hometown: Asheville, NC
Current Playlist: random mix of Delta blues, old reggae, 90’s trance, and baroque chamber music
Retreat: never give up, never surrender!
First Job: bronze casting
Favorite Movie: anything Kurosawa or Capra
Currently Reading: The Stone Raft by Jose Saramago and Kafka on the Shore by Haruki Murakami

Peter LinikerPeter Liniker

Director of Critical Infrastructure

After moving from across the pond to Asheville, NC, Peter joined the BuildFax team in 2008. His time working towards a PhD in natural language and vision, as well as his prior programmer position within the software tools department at ARM, equipped Peter with the experience and expertise to not only build and maintain software tools for BuildFax, but oversee the operations team’s IT infrastructure. Peter studied Computer Science/Electronic Engineering at Imperial College London.

Person Behind the Profession

Peter Liniker

Person Behind the Profession

Childhood Ambition: to build my own HAL9000 computer
Hometown: Haverfordwest, Wales, UK
Current Playlist: anything United Pursuit and Jonathan Helser
Retreat: silence
First Job: tech support at PwC
Favorite Movie: The Incredibles
Currently Reading: The Lost Art of Practicing His Presence by James Goll

Sefton PattonSefton Patton

Director of Customer Engagement

Sefton ensures the delivery of BuildFax products to end users and supports existing customer needs on an ongoing basis. He has worked for the company for over 10 years and has been in the software and technology industry for more than 15. Sefton is experienced in database architecture, graphic design, web and mobile application development, project management and process design. In the early days of BuildFax, he helped develop the data collection and standardization process. Sefton received his Bachelor’s degree from the University of North Carolina at Asheville.

Person Behind the Profession

Sefton Patton

Person Behind the Profession

Childhood Ambition: to be a movie star
Hometown: Asheville, NC
Current Playlist: Eddie Money and GirlTalk
Retreat: hot tub
First Job: picking corn on a farm
Favorite Movie: The Shawshank Redemption
Currently Reading: Inspired: How to Create Products Customers Love by Marty Cagan

Brian StanleyBrian Stanley

Director of Development and Acting Director of Production

Brian oversees software development at BuildFax. Upon joining the company in 2009, he built the BuildFax Data Access Portal (BDAP), the company's web portal and reporting engine for delivering data to customers. He became Director of Development in 2011 and now plans, leads, and manages development across the organization. Before joining BuildFax, Brian worked as a software developer in several contexts, including an academic library, a research consortium, and a web development firm specializing in corporate intranets. He received master's degrees from Duke University and the University of Illinois at Urbana-Champaign.

Person Behind the Profession

Brian Stanley

Person Behind the Profession

Childhood Ambition: to be a grown-up
Hometown: Boone, NC
Current Playlist: Melody Gardot, Paris Combo, Beirut, and Tinariwen
Retreat: a glass of wine
First Job: washing cars
Favorite Movie: Before Sunrise, Wagner: The Complete Epic and Woody Allen’s recent films
Currently Reading: Biographia Literaria by Samuel Taylor Coleridge

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